Gig Software Plc, a B2B iGaming technology firm located in Sweden, has revealed a collaboration with PowerPlay Online Casino and Sportsbook, which is licensed and operational in Ontario.
The announcement signifies the fourth brand introduction in Ontario and represents GiG’s fourth publicly revealed partnership launch in 2025 across various regulated markets. PowerPlay debuted in Ontario in 2023, providing slots, live dealer games, video poker, and sports wagering.
Through the agreement, PowerPlay obtains access to GiG's iGaming platform, content management system, and its sportsbook, Sport X. Additionally, PowerPlay will utilize GiG's AI tools, DataX and LogicX, to assist in acquiring players and retaining customers.
“The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario,” said PowerPlay CEO Dean Serrao. “This partnership allows us to offer an enhanced and seamless experience for our players while leveraging GiG’s flexible and scalable solutions to expand our presence in the market. We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”
Ontario: A Major Gaming Market in North America
Ontario is nearing the three-year mark of its regulated, competitive iGaming market debut in April and has become one of the largest iGaming markets in North America.
In February, Ontario had 50 licensed operators and 84 active licensed gaming websites. In February, the market recorded CA$7.12 billion in total bets (a drop from CA$7.83 billion in January), and $280 million in overall nonadjusted gross gaming revenue, reflecting a 15% month-over-month decline from CA$327.9 million in January.
Elbows Raised: Advantage in Competition
PowerPlay is relying on the shift to GiG’s top-tier technology as a transformative factor for their position in the market.
“GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners such as PowerPlay navigate the complexities of regulated markets,” said GiG CEO Richard Carter. “The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth. Our continued focus on delivering a market-leading service provision, from secure platform infrastructure to optimized user experiences, is key to enabling partners to maximize their potential.“