The team at Toronto's Bragg Gaming Group, a worldwide B2B iGaming content and technology solutions provider, has had a hectic week, as they follow up the announcement of their entry into the newly regulated Brazilian igaming market with today's news of an expanded partnership with Caesars Entertainment.
Content Supplier to Technology Partner
The updated agreement with Caesars features a unique game development partnership and a lease for Bragg’s Remote Gaming Server technology, enabling Caesars to design its own proprietary online casino games for the regulated markets in Canada and the United States.
"Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, in a written statement. “This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.”
Exclusive Game Development
The contract additionally encompasses choices to license the Bragg HUB product distribution and casino game aggregation platform, along with Bragg’s Fuze player engagement platform, which provides features such as bonuses, jackpots, free rounds, and AI-driven game recommendation engines.
Bragg will work together with the newly established in-house games studio team at Caesars to create new games for Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino, along with a delivery platform tailored to player preferences.
Bragg Promises Double-Digit Growth by 2025
Thus, Bragg transitions from being a content provider to becoming a technology collaborator. Bragg had earlier created two successful exclusive games for Caesars Palace Online Casino: Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash. The firm consistently provides fresh online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, Pennsylvania, and Ontario, where online casinos lead the market.
“We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms,” said Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, in a statement. “We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation.
Brazilian Expansion
“Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
This aligns with what Bragg Gaming pledged in a statement to investors right before Christmas, indicating it anticipates double-digit growth in both revenue and profitability by 2025.
Bragg, at the time, declared “substantial” insider stock acquisitions “showcasing management’s faith in the company’s undervalued stock,” as stated in a subsequent announcement.
The firm prioritized strategic growth and liquidity initiatives after the Board's conclusions from the Strategic Alternative Process for 2025, focusing on improved cash generation, enhanced revenue diversification, and expedited proprietary content expansion.
"We remain committed to creating shareholder value and liquidity opportunities over the next year through strategic transactions, or other value-enhancing initiatives,” Bragg Chief Executive Officer Matevž Mazij said then. “While the strategic review process has concluded, our dedication to pursuing these objectives heading into 2025 remains unchanged.”
$3.7 Billion Industry
Last week, Bragg Gaming revealed that it has started supplying licensed operators in the newly established Brazilian igaming market, expected to reach $1.4 billion USD in 2025, and $3.7 billion by 2029, as reported by H2 Gambling Capital.
The firm stated in a release that it is operational with one-third of the licensed operators in Brazil, such as Superbet, KTO, Betano, Novibet, Sportingbet, and Betboo. Bragg mentioned that considering the anticipated size of the Brazilian market, it believes revenue from that market may account for as much as 10% of the company's total revenue by 2025.
“At Bragg we have extensive experience of delivering highly localized iGaming content and technology solutions in regulated markets, and we now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region,” Mazij said.