Scientific Games and 7777 Gaming collaborate to increase iLottery accessibility. Through this collaboration, Scientific Games’ platform is enhanced with a variety of lottery games that serve international markets. Both sides are excited about providing excellent game experiences. The partnership is a significant accomplishment for 7777 Gaming, solidifying its leadership in digital lottery solutions and demonstrating innovative potential in the sector.
Recently, 7777 Gaming and Scientific Games, the US market leader in both physical and virtual lottery solutions, inked a strategic agreement. One example of this kind of cooperation is 7777 Gaming, which offers online lottery games via the SG Content Hub Partner Prong of Scientific Games.
The choice is anticipated to significantly increase the variety of lottery games available from 7777 Gaming, providing a novel and exciting selection of new games, as well as for Scientific Games' platform, which will support its expansion with additional games.
The free SG Content Hub Partner Program platform offers iLottery games from top iGaming studios across the globe. The games' subject matter varies and they may be played by players of various skill levels and languages. It is preceded by a scientific reputation for quality; the company is presently active in 50 countries and serves the needs of roughly 150 lottery players.
The collaboration is undoubtedly a game-changing development for 7777 gaming, highlighting the enormous potential for growth with iLottery.
Executives Are Happy About Their New Collaboration
On April 24, 2024, Steve Hickson, vice president of Digital Games at Scientific Games, expressed his excitement for the collaboration with Scientific Games in a statement. He emphasized that the company is excited about 7777 Gaming and its advanced lottery products, which aligns with the company's goal of having a strong online lottery platform. By emphasizing the swift establishment of the SG Content Hub Partner Program—which was unveiled to grant access to top-notch instructional materials—Hickson stated.
The Chief Commercial Officer of 7777 Gaming, Elena Shaterova, also recognized the value of 7777 Gaming and Scientific Games' collaboration. Shaterova emphasized that 7777 Gaming is setting the standard for digital lottery solutions and may provide inspiration for original entertainment ventures across the globe. The alliance's establishment signifies a success for both organizations and points to new opportunities and growth for the lottery industry.
Additionally, in March, 7777 Gaming honored its partnership with Condor Gaming Malta, a prominent market operator in this industry.